Financial services

Top 5 Unified Communications Use Cases in Financial Services in 2022

With the threats of the pandemic placing significant pressure on the economy, financial services companies are facing an ever-changing set of challenges in 2022. Many of these companies are facing increased demand for support from customers nervous, while simultaneously trying to adapt to trends. such as hybrid work and new forms of investment.

To survive in this complex landscape, companies in the financial services industry must first ensure they have the right communication landscape. With unified communications, financial services brands can empower agile teams to work more efficiently against common challenges.

Today, we’ll look at some of the most significant use cases for integrating unified communications into the financial services space.

  1. Improve and personalize the customer experience

While excellent customer experience is in high demand across all industries, customers of financial services brands are unlikely to accept less than the best.

When it comes to their money, people have no room for error. Your customers want exceptional service, delivered through various channels and personalized to their needs. Deloitte identifies customer centricity as one of the important trends shaping today’s financial industry. Fortunately, UC could be the solution.

Providing an all-in-one environment for communication and collaboration for your teams means they can better understand your customers, keep track of context, and even learn more about the customer journey. With access to APIs and integrations that allow teams to connect their UCaaS system to tools like CRM software, teams can better understand individual customers.

As UCaaS and CCaaS become increasingly intertwined, enterprises have the opportunity to create the ultimate cloud environment for external and internal communication.

  1. Improved compliance and security

With an ever-increasing selection of risks and threats to financial assets, the financial services industry is highly regulated. Today, financial institutions are under extreme scrutiny, so they must handle information as securely as possible.

Unified communications tools reduce the number of disparate ecosystems that IT teams and security professionals must track in today’s ever-changing landscape. It also reduces the number of potential critical points of failure within the financial services industry. With an all-in-one environment, it’s easier to implement policies and track compliance.

Many unified communications solutions designed specifically for the financial services industry also come with other security systems for absolute peace of mind. For example, business leaders can control where data is stored for data sovereignty purposes and take advantage of innovative new concepts such as biometric AI voice recognition for identity management.

All the while, UC ensures that finance teams can document the correct information required to remain compliant with any audit request.

  1. Unleash the potential of hybrid working

Like many industries, the financial services sector has been significantly impacted by the rise of the pandemic. The industry has had to deal with rapidly changing customer demand and expectations, but many companies are also adapting to changing workforce needs.

The rise of hybrid working will allow financial services companies to embrace a more versatile team of professionals distributed around the world. However, to realize the benefits of this new flexible workforce, businesses first need the right unified communications solution. Unified communications innovations in financial services will enable businesses to keep their finance professionals connected and empowered wherever they are.

Using UCaaS tools, financial services brands can create an all-in-one work hub for their teams, complete with productivity and collaboration tools. At the same time, solutions such as SBCs and enhanced remote management enable business leaders to track their team’s compliance.

  1. Discover the benefits of data insights

The UC environment makes it easier for companies in the financial services industry to align multiple communication tools and teams in a synchronized environment. While this helps improve security and productivity, it can also provide stronger data insights.

Financial services companies can use information on everything from call volume to customer sentiment to guide future decisions on how to grow the business. With access to ever smarter analytics tools in the UC space and the ability to collect more data quickly, business leaders can stay ahead of the curve and the competition.

UC solutions and analytics tools provide better insights into customers and their needs, as well as employee performance and engagement. The right analytics tools can allow financial services firms to invest in employee well-being and satisfaction trends. Happier employees lead the way to happier customers and better brand reputation.

  1. Paving the way for innovation

UCaaS and UC environments are rapidly becoming the central hub of work for many enterprises, especially as we move towards a hybrid future. For financial services teams, embracing an innovative and scalable UC environment means it’s easier to create an agile workplace that’s ready to adapt to the latest trends and innovations as they occur.

For example, many financial services companies will pay close attention to web 3.0 and metaverse conversations, primarily because they introduce opportunities for new economies. Already, many brands have invested in the cryptocurrency landscape and engaged in discussions about NFTs and other metaverse concepts.

Even if you’re not yet ready to explore the future of the Internet incarnate, the UC environment makes it easy to implement new tools and technologies with the click of a button. With the cloud-based UCaaS environment, financial services companies can immediately deliver everything from artificial intelligence assistants to real-time 5G mobile apps to their employees around the world.